During your online searches for your regular ammo purchases, you may have seen RIP ammo being advertised. While it sounds cool (it does, right?), what you need to know is whether it’s just a cool, gimmicky name designed to part you from your cash. Well, is it? 

That’s what we’ll be examining here, and as we’ll see – SPOILER ALERT – these cartridges offer much more than a cool title. In fact, in a lot of ways, they live up to their billing. So, if you’re ready and want to find out more, let’s see what all the fuss is about. 

RIP Ammo – More That Just a Catchy Title 

Radically Invasive Projectile – or RIP ammo as it’s colloquially known – is very popular with the American gun-buying public, and that’s for a number of reasons. As we just alluded to, it’s designed for lethality, and that’s because a lot of thought has gone into how each round is constructed.

Here are some examples of what we mean…

A Fragmenting Design – One of the reasons why it’s such a lethal cartridge is because the manufacturers designed them to break up into many fragments when they hit the target. What this means is multiple wound channels and a much higher chance of a kill. The likelihood of a major organ being hit is much greater the more wound channels are opened up. 

Stopping Power – Another aspect that makes these rounds the go-to option for many in America is their stopping power – something that’s very handy for home and personal defense reasons. When you’re able to stop someone with one shot, any encounters you have are going to be brief and much less likely to end up with you getting hit. 

Penetration Control – If you’re using your pistol for home defense reasons and you live in close proximity to others – in an urban area – then over-penetration is something that you need to avoid. These fragmenting rounds are created to stop the person, and there’s almost zero probability of them going through a wall and hitting an innocent person next door. 

Super-Compatible – When you buy RIP ammunition, you can get it in a variety of different calibers to suit an array of types of firearms. So, you’ve got the freedom to enjoy what they offer no matter what type of weapon you choose to use for your needs. 

Cool Marketing – While we’ve been talking about the fact that these rounds are more than just marketing, their marketing is pretty cool. The name RIP is meant to send a shiver down your spine, and it’s very effective at getting the buy-in from American gun owners. It might not make much of a difference, practically speaking, but it does affect the numbers sold. 

RIP Ammo – Much More Than a Gimmick & Offering Many Benefits 

There are many reasons why RIP bullets are popular with American buyers, and sure, some of that has to do with the uber-cool, eye-catching marketing that the manufacturers use. But don’t be fooled into thinking that that’s the only reason, because as we’ve covered, they offer lethality, penetration and compatibility. While they do cost a little more, you know what you’re paying for, and it might just be that they fit your needs perfectly.